Coffey will sign up for up with TTC on March 11 following her departure from G Adventures the place she used to be director of gross sales.
She might be answerable for TTC’s Trafalgar, Perception Holidays, Costsaver and Luxurious Gold manufacturers in the United Kingdom and Eire, a marketplace the corporate says it sees as a “large enlargement alternative”.
Her function will contain total trade building of the TTC logo portfolio, together with rising its partnerships with the United Kingdom trip industry.
Coffey will head up a gross sales and advertising crew of 10.
She’s going to report back to Gavin Tollman, world leader government of Trafalgar and Costsaver, and Ulla Hefel Bohler, world leader government of Perception Holidays and Luxurious Gold.
“I’m vastly concerned about this function, no longer simplest as a result of the incredible alternative to ship enlargement for those award-winning manufacturers, but additionally as a result of I think an actual connection to their core values and the ones of The Trip Company as an entire,” stated Coffey.
“The corporate has innovation, sustainability and a dedication to handing over very good customer support completely at its center. It’s my task now to take that industry-leading product to marketplace, with our number one focal point proceeding to be on operating carefully with our valued trip industry companions and I sit up for proceeding to construct on the ones a success relationships.”
Tollman added: “We have been very inspired by way of Rachel’s achievements, ambition and data of the United Kingdom industry and haven’t any doubt that our trade on this marketplace might be in extraordinarily succesful and dynamic fingers.
“Rachel joins us after an excessively sure begin to the 12 months, with the manufacturers she is representing appearing double-digit 12 months on 12 months enlargement, so we’re taking a look ahead to her management construction in this and taking us to the following stage.”
Coffey prior to now served as Virgin Atlantic nation supervisor for west Africa, primarily based in Nigeria, the place she larger trade 20%.