“Roseanne” star John Goodman is featured because the voice of a brand new on-air model marketing campaign for ABC Information launched Tuesday on the community’s presentation to advertisers held every Could in New York.
“Your mother mentioned ‘comb your hair.’ Your dad informed you ‘smarten up.’ Your canine is judging you proper now, and your finest good friend simply referred to as you loopy. All of us want somebody who will pull no punches and provides it to us straight,” Goodman, 65, narrates within the 30-second promo.
“Now think about getting your information like that,” he continued. “No bull, no spin. Simply give it to me straight. Easy information. Straight to the guts of the story. ABC Information. Easy.”
Goodman starred within the unique “Roseanne” that aired on ABC from 1988-1997.
ABC has just lately seen an general enchancment on the scores entrance largely as a result of “Roseanne” revival that premiered to an viewers of 18 million on March 27, the best viewership for any community comedy since 2014. “Roseanne” nonetheless ranks because the top-rated leisure program.
ABC has completed in third or fourth place the previous few seasons in the important thing 25-54 demographic, however is tied with CBS and Fox for second place behind NBC this season within the demographic that advertisers covet most.
“The final time we had the primary present was 24 years in the past, that is some cool quantity of trivia that we selected to not point out within the final 24 years,” mentioned Disney/ABC Tv Group Ben Sherwood on Tuesday.
The present, which is a portrayal of a blue-collar Midwest household that features some members who’re supporters of President Trump, is a shock hit for the community. It has additionally caught the eye of the president, who phoned co-star Roseanne Barr to congratulate her on the success of the present in late March.
“Have a look at her scores,” Trump mentioned throughout a speech in Ohio in late March, not lengthy after “Roseanne” scores have been launched after its debut. “They have been unbelievable, over 18 million folks and it was about us. … The pretend information hasn’t figured it out but … and after they do, they will develop into a lot much less pretend. It might take some time, however it’s occurring.”
Goodman has starred in dozens of flicks, together with “The Large Lebowski,” “Argo” and “The Babe.”