Mr Kofi Safo Akyea, a Company Government in Place of abode (CEiR) has mentioned the banking demanding situations have laid naked critical problems within the box of monetary products and services advertising and marketing, particularly relating to buyer and retail banking.
He mentioned demanding situations equipped a possibility to re-imagine retail banking within the nation, harnessing the so referred to as fourth business revolution variables.
Mr Akyea was once talking at a symposium at the theme: “Advertising and marketing Views at the Banking Demanding situations in Ghana.”
The Symposium is a part of the time table of the Company Government in Place of abode (CEiR) of the Division of Advertising and marketing and Entrepreneurship of the College of Ghana Trade College and enabled the CEiR proportion their perspectives and reports on a delegated subject.
This procedure is meant to loop in enjoy and perception from apply into academia and upload to the College’s persevered difficult management within the box of control and mentioned there was once so much the selling practitioners may carry on board to the banking sector in relation to technique formations.
“It is a chance to re-think within the advertising and marketing echo gadget to lend a hand within the user banking,” he mentioned.
He mentioned maximum consumer-focused companies had been advertising and marketing led, however the user banking in Ghana was once no longer, including that, “in my enjoy, banks are at the back of the curve in user price supply excellence.”
Mr Akyea mentioned advertising and marketing had a spot within the present reforms being performed by way of the Financial institution of Ghana and that may lend a hand user banking to worth shoppers within the strategy of growing their services and products.
He mentioned higher advertising and marketing will have helped the banks to steer clear of one of the most demanding situations.
Dr Lord Mensah, a Lecturer mentioned Banks weren’t doing advertising and marketing appropriately finished, however advertising and marketing up to Banks had been fear was once about visibility.
He mentioned Banks weren’t growing the wanted price up to their advertising and marketing values had been fear, including that “referring to advertising and marketing to finance on the operational stage, we were given it flawed as a rustic.”
The Lecturer mentioned the BoG itself wanted restructuring in its operations, indicating that the Financial institution were so shut that it stored recruitment construction as a secret from the general public.
Professor Ebo Robert Hinson, the Head of Division of Advertising and marketing and Entrepreneurship of the College of Ghana Trade College mentioned innovation could be key coupled with psychological agility and generation was once necessary to the banking sector going ahead.
He mentioned banks wanted to return to the root of promoting to beef up on their banking operations and serve its shoppers successfully and had been a lot keen on the flashy facet of promoting, the place large billboards had been publish than its significance to worth supply.
The Symposium will function a primer for a one-day Analysis Roundtable in the second one quarter of 2019 at the subject “The Long term of Banking in Ghana-Advertising and marketing Views.”