Product Marketing Manager job with Cox Automotive



Description

Dealertrack, a Cox Automobile corporate, is hiring a Product Advertising and marketing Supervisor.  Theprimary position of the Product Advertising and marketing Supervisor is to concentrate on the finance & transaction managementcycle/section of the industry. In particular, the goods will probably be within the Registration & Titlecategory.  This position is accountable forthe go-to-market product technique in partnership with Product and SalesOperations.  This particular person isresponsible to get the pass to marketplace plans for those answers able to promote(advertising and gross sales campaigns/ systems), permits the gross sales and different gross sales/trainingsupport groups on tactics to promote it.  This Product Advertising and marketing Supervisor isfocused on rising income and extending marketplace proportion according withcorporate objectives. The Product Advertising and marketing Supervisor will probably be accountable fordeveloping the method, execution and activation of selling campaigns bydeveloping enticing advertising systems that may succeed in the objective target audience foreach product and encourage an building up in gross sales income. And, offering our salesforce with the ideas it calls for to advance gross sales, and be thechampion for brand new product inventions.

SpecificResponsiblities

  • Perceive present gross sales and regularly replace the crew.  Know {the marketplace} and marketplace intelligence through accomplishing industry analytics, segmentation and execution evaluation and suggestions
    • Be the professional for your patrons, how they purchase and their purchasing standards
    • Be the professional for your pageant and easy methods to weigh down them. 
    • Determine marketplace alternatives, &, product segmentation, oppty evaluation/whitespace research. 
    • Supply hole research on product options and features and establish buyer issues. 
      Be transparent how lets remedy by means of product and by means of advertising plans
    • Make tips about spaces of center of attention making sure BU and gross sales alignment and buy-off.
  • Paintings intently with Product Control and engineering on product roadmap and unlock timing.  Paintings intently with product control crew to resolve essentially the most successful path for each and every present and new product
  • In accordance with marketplace working out, weigh in and counsel bundling and pricing methods. 
  • Personal verbal exchange internally and externally for all sides of your product industry. 
    • Arrange and personal product advertising calendar and timelines
    • Key liaison to the product crew, construction relationships and partnerships with the crew and integrating into product plans
    • You’re going to be requested to offer simplified, visible/impactful abstract of commercial standing and quarterly advertising plans and effects. 
  • Lead Product Positioning and Technique for a collection of goods.  Expand product positioning, worth prop, messaging that differentiates our merchandise within the marketplace for new & present audiences. 
  • Lead the promoting crew to generate sturdy call for technology / momentum forward of recent campaigns & product launches and releases. 
    • Personal the advance of qtly complete advertising plans on how you are going to pressure impactful industry effects (plans to incorporate however now not restricted to: objectives, methods, ways, phased marketing campaign parts, and extra).  Socialize, achieve enter and buy-off throughout BU groups and inside of advertising.  Keep up a correspondence to gross sales and product/engineering neatly prematurely of each and every quarters new campaigns/systems
    • Determine and execute the best advertising ways for specified goals and methods together with promoting, collateral, public members of the family, direct advertising, virtual advertising, SEM, social media, and different ways as suitable
    • Write transparent, concise and strategic messaging to pressure site visitors that incorporates emails, promotions, junk mail items and different advertising fabrics that pressure industry effects
    • Plan & start up briefs for company/depts.
    • Product release, present product, new releases and new bundles – plan the release of recent merchandise and releases and organize the cross-functional implementation of the plan
    • Focal point on enforcing systems that persistently generate new, prime quality leads
    • Analyze & record marketing campaign & execution effects relative to the industry & the marketplace.  Be agile and in a position to regulate briefly as wanted.
  • Lead product branding and naming. Paintings in partnership with the logo crew on ingenious building
  • Know the place you stand!  Arrange and personal your price range attaining inside of +/-2% to price range/goal. Perceive go back on advertising funding (ROMI) for what has been/will probably be carried out.  Know when to get extra money for larger affect when wanted and promote it! 
  • Personal the introduction and building of “correction of error” (C.O.E.) plans in line with per month industry standing
  • Expand content material to teach sellers on new merchandise, make bigger working out of present merchandise or provide an explanation for how merchandise have developed
    • Create advertising and gross sales belongings (knowledge sheets, battle-cards, 1 pagers, internet belongings, advertisements, on-line gamification, “good friend” emails, and extra) for all levels of the promoting and gross sales lifecycle using the foundational worth prop and messaging created. 
    • Gross sales & Coaching Enablement – Create gross sales enablement equipment/belongings (e.g. battle-cards, demos, on-line/offline shows, 1-2 min coaching movies, challenger messages, elevator pitches, and many others). Keep up a correspondence the worth proposition of the goods to the gross sales crew and broaden the gross sales equipment that make stronger the promoting procedure of our merchandise. 
  • Be an issue professional people can depend on.  Be the highest product evangelist 

{Qualifications}

  • Bachelor’s stage required.  Masters most well-liked.
  • 5+ years’ enjoy in B2B advertising required.
  • Will have to possess the need to stay alongside of best-practices and marketplace developments outdoor of workday
  • Superb time control and undertaking prioritization abilities. Versatile in a fast moving environment with competing and ever-changing duties.
  • Sense of urgency and robust paintings ethic a will have to.
  • Resourceful and enthusiastic self-starter who is in a position to lead business plan and execution in a fast moving setting, paintings with a variety of stakeholders and pressure tasks ahead from begin to end.
  • Superb writing abilities in a position to broaden efficient messaging for various verbal exchange cars.
  • Confirmed historical past of constructing efficient advertising systems. Enjoy operating with or supporting gross sales and advertising tasks. Enjoy managing multi-faceted systems, with a confirmed monitor document in a success strategic imaginative and prescient/making plans and execution through proactively pushing new and cutting edge advertising. 
  • Confirmed ends up in lead technology and growing collateral for whole product existence cycle.
  • Sturdy courting construction abilities
  • Talent to regulate and monitor budgets
  • You are extraordinarily skilled to your demeanor having the ability to affect others
  • Skillability pc and generation abilities (enjoy with MS Workplace Phrase, Excel, PowerPoint, Salesforce, Pardot, Social Media Platforms, and different platforms and many others.)
  • Go back and forth – roughly 20%

About Cox Automobile

Cox Automobile Inc. makes purchasing, promoting and proudly owning vehicles more uncomplicated for everybody, whilst additionally enabling mobility products and services. The worldwide corporate’s 34,000-plus crew individuals and circle of relatives of manufacturers, together with Autotrader®, Take hold of Applied sciences, Broker.com®, Dealertrack®, Kelley Blue E book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are serving to hundreds of thousands of auto customers, tens of 1000’s of vehicle broker purchasers throughout 5 continents and plenty of others all over the car trade thrive for generations to come back. Cox Automobile is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based corporate with revenues exceeding $20 billion. www.coxautoinc.com

Cox is an Equivalent Employment Alternative employer – All certified candidates/workers will obtain attention for employment with out regard to that exact’s age, race, colour, faith or creed, nationwide foundation or ancestry, intercourse (together with being pregnant), sexual orientation, gender, gender id, bodily or psychological incapacity, veteran standing, genetic knowledge, ethnicity, citizenship, or another function secure through legislation.

Observation to ALL 3rd-Birthday party Companies and Equivalent Organizations:  Cox accepts resumes most effective from companies with which we officially interact their products and services.   Please don’t ahead resumes to our applicant monitoring device, Cox workers, Cox hiring supervisor, or ship to any Cox facility. Cox isn’t chargeable for any charges or fees related to unsolicited resumes.

 

Group: Cox Automobile

Number one Location: US-NY-North Hills-3400 New Hyde Park Rd

Worker Standing: Common

Activity Stage: Supervisor/Senior Supervisor

Shift: Day Activity

Go back and forth: No

Agenda: Complete-time

Unposting Date: Ongoing



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