Nike has clarified that the AIR MAX brand on its sneakers, mentioned to resemble the Arabic phrase of “God”, is unintended. This comes after a netizen identified the similarity between the 2.
In a observation to Advertising Interactive, a Nike spokesperson mentioned that the AIR MAX brand used to be designed to be a stylised illustration of Nike’s AIR MAX trademark. It’s supposed to replicate the AIR MAX logo best. “Nike respects all religions and takes considerations of this nature severely. Every other perceived which means or illustration is unintended,” the spokesperson added.
An on-line petition used to be additionally introduced “recall offensive shoe with Allah’s title from international marketplace” and has got just about 42,000 signatures in lower than two weeks. The petition mentioned the phrase “Allah” might be “trampled, kicked and transform dirty with dust and even grime” and deemed the design to be “disrespectful and intensely offensive”.
It also referred to as out Nike for breaking its promise to tighten scrutiny on brand design after allegedly recalling running shoes in 1997 with a equivalent brand.
(Photograph courtesy: Trade.org petition)
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