MRI, E-Poll Identify Victoria’s Secret, AARP, Herr’s as Celebrity-Brand Alignment “Winners” in Key Categories


NEW YORK–(BUSINESS WIRE)–For manufacturers, the worth of famous person attraction lies within the enthusiasts, now not the
stars. Prematurely of this Sunday’s Other people’s Selection Awards, new insights
from
GfK
MRI
and E-Ballot
display which manufacturers have the most powerful alignment with enthusiasts of high-profile
nominees throughout TV, film, and track classes.

Previous this 12 months, the 2 corporations introduced
MRI/E-Rating Superstar Fusion
, which mixes MRI’s gold-standard
insights about US customers with E-Ballot’s unrivaled information on consciousness
and likeability of over 4,000 celebrities.

Click on
right here
for more info at the MRI/E-Ballot research

Taking a look on the intersections between fragrance manufacturers and feminine TV
nominees, MRI and E-Ballot discovered a powerful alignment between Victoria’s
Secret and Camila Mendes; her feminine enthusiasts have been two times as most likely (Index of
198) to mention that they used the fragrance logo previously 6 months. The
research additionally confirmed that feminine enthusiasts of Ellen Pompeo have a powerful
connection to Eternity fragrance.

Lovers of TV famous person Freddie Highmore are 59% much more likely than reasonable
customers to have eaten Herr’s potato chips previously 6 months,
in keeping with MRI and E-Ballot. The knowledge additionally display that Utz scored smartly
with those that like Justin Chambers.

3 of the 5 male film actor nominees have robust associations
with beer manufacturers – Chadwick Boseman with Bud Mild Lime (Index of 151),
Chris Pratt with Redd’s Apple Ale (148), and Nick Robinson with Coors
(147).

In track, the research printed alignment between Shawn Mendes and Mist
Twst, with the singer’s enthusiasts being 80% much more likely to mention they drink the
beverage than reasonable customers. MRI and E-Ballot additionally cite a connection
between Drake and Mountain Dew Baja Blast; the rapper’s enthusiasts are 71%
much more likely to be customers of this soda logo.

Taking a look at nation track and insurance coverage, MRI and E-Ballot recognized
connections between AARP and two best-selling singers – Keith City and
Carrie Underwood. Those that say they prefer City are 36% much more likely to
say they purchase insurance coverage from AARP, whilst Underwood’s enthusiasts are 19% extra
most likely.

The Other people’s Selection Awards will air Sunday, November 11th, at
9PM on E!

MRI is the main manufacturer of complex target market information in the United States marketplace.
Its Survey of the American Client® is used within the majority of media
and advertising plans, masking intake of over 6,500 merchandise and
services and products in just about 600 classes. MRI additionally brings advert goals to existence
thru psychographics and insights on attitudes, recreational actions,
and media behaviors.

E-Ballot has set the usual in measuring the marketability of
celebrities, manufacturers, and leisure methods. Its leading edge E-Rating®
suite of analysis merchandise comprises crucial consciousness, attraction and
characteristic measures for over 10,000 celebrities.

About GfK

GfK connects information and science. Cutting edge analysis answers supply
solutions for key industry questions round customers, markets, manufacturers and
media – now and at some point. As a analysis and analytics spouse, GfK
guarantees its shoppers far and wide the sector “Enlargement from Wisdom”.

For more info, please talk over with www.gfk.com
or practice GfK on Twitter: www.twitter.com/GfK.

About E-Ballot Marketplace Analysis

E-Ballot Marketplace Analysis is a full-service shopper analysis corporate
serving to shoppers make higher choices in a posh virtual media
atmosphere. Our personnel of extremely skilled analysis, leisure,
and advertising executives, and our proprietary panel of US media
customers, permit shoppers to succeed in and perceive their goal audiences
temporarily and cost-effectively. E-Ballot’s leading edge E-Rating®,
ADvance™ and Dynatrack™ merchandise harness thousands and thousands of shopper responses
and supply turnkey answers for marketability analysis, promoting
effectiveness and logo monitoring, respectively.

Based in 1997, E-Ballot is headquartered in Los Angeles. Extra
data is to be had at www.epollresearch.com.



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