Meet Gloria: A French startup’s new high fashion, high speed 120 km/h electric motorcycle

France is best identified for its excessive trend than for quick bikes, however the French customized storage Jambon-Beurre Bike needs to alter that, or at the very least mix the 2. Operated by Benjamin Cochard and Antonin Guidicci, Jambon-Beurre Bike is a small startup higher identified for his or her customized ICE bike designs, although they’ve additionally constructed a powerful 80 kW flat monitor electrical bike.

Now they’re headed in a daring new route with the revealing of their newest electrical bike Gloria, a trendy, purposeful and quick electrical bike designed for a brand new breed of riders.

As reported by EVnerds, when Jambon-Beurre Bike started planning for the following electrical bike, they determined to look inwards to find out easy methods to higher serve their buyer base.

The corporate described to The Vintagent how they found that they have been truly succeeding with a singular kind of clientele.

“We realized that our type and communication was reaching folks that aren’t the same old bike goal market. Sixty % have been girls (versus solely 13 % throughout the complete present French market), largely city dwellers, and most of them had by no means owned a bike earlier than. The concept of making an actual bike model got here in consequence. A model designed to mud off the present bike market that also works prefer it did 30 years in the past.”

That was the impetus that led them to create their new model, Gloria Manufacturing unit, for a brand new kind of electrical bike. In response to the corporate:

“​GLORIA isn’t just one other ugly bike the place a pair of geeks determined to implant a washer motor and advised their mates ‘we’re altering the world!’

​No, GLORIA is a real revolution. Reinventing the bike market from manufacturing to the shopper.”

It is a very completely different strategy than most conventional bike firms have taken. Sport and street bike firms like Alta and Zero Bikes have historically focused youthful professionals and thrill seekers, whereas extra established bikes like Harley Davidson, who’re releasing their very own electrical bike in 2019, have an older buyer base that’s extra involved in chrome and excessive energy.

Gloria Manufacturing unit is attempting to show the normal bike advertising on its head by concentrating on a youthful ridership who’re extra involved in trend and customization – a lot of whom have by no means even ridden a bike earlier than.

To succeed in these clients, Gloria has been designed to be extremely customizable through a web based design platform, that means that clients’ bike selfies can lastly replicate the style and trend sense of every distinctive rider. As the corporate describes it, the Gloria electrical bike consists of an “​uncommon design mixing classic shapes, futuristic gear, and avenue trend developments.”

The corporate is attempting to make electrical bike procuring as handy as attainable as properly. After designing and customizing your bike on-line, the corporate plans to ship your new journey on to your door. If you wish to change the way in which your bike appears to be like, you possibly can at all times return on-line and examine completely different modifications and types that you may order to clean up your journey.

This isn’t solely a shift for the trade, but in addition for the corporate itself. Their final electrical bike, an 80 kW flat monitor racer (proven beneath), was positively excessive energy but something however excessive trend.

However there’s greater than only a deliberate fairly facade to this electrical bike. In spite of everything, what good is a bike in case you can’t look good each at relaxation and at pace?

Gloria Manufacturing unit claims that though the Gloria electrical bike is homogulated like a 125 cc bike, its immediately obtainable electrical torque provides it the acceleration of a a lot bigger 300 cc bike.

The Gloria additionally touts a prime pace of 120 km/h, which is quick however not unmanageable, particularly for the brand new riders that make up the goal market.

As a result of the Gloria isn’t but prepared for manufacturing, the corporate is sparse on particulars relating to the battery pack and vary. However contemplating they’ve teamed up with Pymco, a French startup that focuses on electrical energy administration, hopes are excessive.

Gross sales are slated to start in 2020, so don’t count on to be customizing your Gloria electrical bike fairly but. Will probably be nearer to then earlier than we discover out pricing particulars too.

Electrek’s Take

As a lot as I hate how the concept of millennials matching their bike to their outfit from the consolation of their mattress performs into stereotypes about my era, I can’t deny the comfort of the idea.

Plus, that’s a slick trying bike!

Simply take a look at all of those design choices, after which think about what can occur over the following yr and a half.

As two-wheeled autos enhance in reputation, with the ability to create your personal customized design goes to be much more helpful. When everybody parks the identical few scooters designs on the nook, it can positively be cool to have your customized journey stand out.

I’m trying ahead to studying extra particulars relating to pricing and battery specs. Within the meantime although, I’m optimistic about each the corporate and the idea.

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