Mapping company TomTom explains why it's betting on Microsoft Azure

MicrosoftMicrosoft CEO Satya NadellaElaine Thompson/AP

  • Microsoft and Dutch mapping firm TomTom introduced Monday that they may develop their partnership.
  • TomTom will grow to be Microsoft Azure‘s main location information supplier, and TomTom is selecting Azure as its most well-liked cloud.
  • TomTom and Microsoft had already been companions for a yr and a half. 

For Dutch mapping firm TomTom, Microsoft Azure is its high decide for cloud.

Microsoft and TomTom introduced Monday that they are increasing their partnership. TomTom will grow to be Microsoft’s main location information supplier for Microsoft Azure, placing TomTom’s maps and visitors information onto Microsoft’s cloud. and bringing its tech to Microsoft’s Bing Maps because it strives to catch as much as Google Maps. In the meantime, TomTom is selecting Microsoft Azure as its most well-liked cloud supplier.

They’ve already been companions for a yr and a half, and TomTom says it wished to spherical it out.

“The query was how we may have a partnership and shut that loop. We have been companions for some time. We felt it was a very good time for us to strengthen that partnership,” Anders Truelsen, managing director of TomTom Enterprise, instructed Enterprise Insider.

Azure has a mapping service known as Azure Maps, which incorporates location information for firms and builders to work with. Azure clients can construct map-based software program, incorporate location information into Web of Issues gadgets and observe automobile motion.  

Simply final April, Microsoft invested $5 billion in IoT, and a few of Microsoft’s clients, like Walmart and Starbucks, are already utilizing Azure’s IoT providers.

“TomTom supplies an unimaginable provide with the freshest maps and visitors info,” Sam George, director of Azure IoT at Microsoft, instructed Enterprise Insider. “It actually helps speed up all of our companies that we accomplice with which might be adopting Microsoft and clever edge platforms.”

Learn extra: Here is why Walmart is betting on Microsoft’s AI to problem Amazon in on-line and bodily retail

Prospects who work in agriculture can use this information to make their enterprise as productive as doable by monitoring crops, livestock and tractors. Others can use this information to get actual time updates on the native climate. Supply companies can use this information to seek out the most effective supply routes and updates its clients on supply standing.

This might additionally assist with constructing good metropolis functions, resembling real-time parking meter charges, avenue particular visitors, decreasing noise air pollution and decreasing a metropolis’s carbon footprint.

On Wednesday, Microsoft reported intelligent-cloud income of $9.38 billion, which incorporates the Microsoft Azure cloud and different associated merchandise.

“As we enhance our funding within the clever want, we did see this forming want for mapping information and deep integration with Azure answer,” George stated. 

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