VCCP Singapore has appointed Andrew Hook (pictured) as regional govt ingenious director, main the company’s ingenious output for the company’s international, regional and native shoppers. He used to be maximum just lately leader ingenious officer at Havas Singapore.
Hook joins with 18 years of enjoy in New Zealand and throughout Asia. Hailing from Auckland, New Zealand, Hook began his occupation at boutique store Generator and moved to Singapore in 2005. Previous to Havas, he labored at Batey Commercials and DDB, throughout a spread of shoppers together with Qatar Airlines, Audi, Well being Promotion Board and Tiger Beer. His management on manufacturers additionally incorporated Porsche, Bridgestone, Tokio Marine and Samsung throughout his occupation trail.
VCCP Singapore is the APAC strategic and inventive hub for regional and international shopper necessities, and guides native marketplace groups throughout Asia. VCCP is the challenger company for challenger manufacturers and imagine the most productive, best promoting and advertising and marketing comes when each facet of an concept works and runs thru a trade. VCCP works with manufacturers akin to Shell, Cathay Pacific, Canon, Mondelez Global, O2 and Domino’s Pizza.
Newly appointed APAC regional director at VCCP Singapore, Craig Mapleston mentioned that Hook is a “confirmed ingenious chief”, who has constantly delivered one of the most absolute best figure out of Singapore for over a decade.
“He’ll be the primary to confess that you’ll be able to handiest ship nice paintings through development a perfect group. We’re in reality having a look ahead to Andrew approaching board and development an international magnificence ingenious group at VCCP Singapore,” Mapleston added.
“I’m in reality having a look ahead to taking at the function of ECD at VCCP Singapore. The previous 13 years in Singapore had been an enormous finding out curve and a in reality rewarding enjoy, and I’m prepared to convey those learnings to endure in my new place, serving to a highly-regarded challenger logo like VCCP wreck into a brand new marketplace,” Hook mentioned.
“A majority of these alternatives don’t come round very continuously – development out a brand new operation from the bottom up – so I’m in reality thankful to be given the danger. We’ll indubitably be on the lookout for a perfect crop of other folks, with the correct mix of ability, hobby and the proper angle to lend a hand us convey it to lifestyles. I see it as a singular problem and a perfect accountability, and I’m rearing to head,” he added.
Based in 2002, VCCP works with manufacturers together with Shell, Cathay Pacific, Canon, Mondelez Global, O2 and Domino’s Pizza. Its Singapore workplace seems to be the strategic and inventive centre for regional and international shopper necessities, in addition to information native marketplace groups throughout Asia. The group recently is composed of virtual, analytics, PR features and appears to develop right into a full-service company over the approaching months.
In November remaining yr, the company additionally employed Lesley John as regional head of shopper products and services. She used to be tasked to guide the company’s shopper relationships and force the established order and expansion of the trade. With 14 years of shopper control enjoy, John prior to now labored at businesses together with M&C Saatchi, BBH and Arcade.
Chatting with Advertising and marketing previous to the release remaining month, Mapleston mentioned then that the company seems to have illustration throughout Asia thru partnerships and residential grown ability to create a regional presence.
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