CMO's top 8 martech stories for the week - 7 June 2018


Sitecore pronounces core integration with Salesforce Advertising Cloud

Buyer engagement platform vendor, Sitecore, has delivered part one of many Sitecore Join software program for Salesforce Advertising Cloud clients.

This primary launch offers an integration for Sitecore Expertise Supervisor and Sitecore Expertise Platform with Salesforce Advertising Cloud. 

Sitecore mentioned its relationship with Salesforce is designed to convey collectively Sitecore’s content material administration and expertise platform capabilities to Salesforce Advertising Cloud. By teaming up, Sitecore and Salesforce intention to assist clients streamline digital advertising, giving them sooner time-to-market as groups entry content material and pictures to energy smarter, extra related campaigns. 

Salesforce debuts Google and Advertising Cloud integrations

The information comes as Salesforce introduced an array of recent integrations throughout its Advertising, Commerce and Service Clouds in addition to new capabilities inside Google Analytics at its Salesforce Connections convention this week.

Among the many greatest bulletins are new integrations between the software program vendor’s Advertising Cloud providing and Google Analytics 360. These embody the flexibility to pool Advertising Cloud and Google-based insights into one dashboard, in addition to push marketing campaign information into Analytics 360, permitting customers to faucet into these insights with the intention to tailor Internet content material appropriately by seeing how granular content material is performing.

In Q3, the distributors additionally plan to permit entrepreneurs to instantly create audiences in Analytics 360, corresponding to deserted patrons or loyalty members, then activate these by way of the Advertising Cloud for additional tactical exercise, corresponding to re-engagement.

Learn our in-depth report on the integrations right here.

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