Apple names veteran iPhone executive its head of augmented reality marketing


Apple has shifted the function of one in all its longtime advertising executives. Bloomberg studies this night time that Frank Casanova has moved from main iPhone advertising to heading up Apple’s advertising for augmented fact.

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Casanova has been at Apple for 30 years. He led advertising for the unique iPhone’s release, spearheading efforts with provider promotions. He additionally labored on creating older issues equivalent to QuickTime.

In keeping with Casanova’s LinkedIn, he’s “liable for all sides of Product Advertising for Apple’s Augmented Truth initiative.” He additionally carries the name of senior director of globally product advertising. In the past, his name was once senior director of iPhone spouse advertising.

Apple and CEO Tim Prepare dinner had been extremely bullish on augmented fact and this represents a large shift for advertising efforts across the generation. Striking Casanova in control of augmented fact advertising may sign that Apple is making plans a larger push, particularly with the nearing release of iOS 13 and iPhone 11.

“There’s now a reputation and face on Apple AR efforts and an individual with a observe report of operating on complicated generation tasks at Apple,” stated Michael Gartenberg, former senior director of selling at Apple. “Frank is the perfect particular person to guide Apple’s efforts in AR.”

These days’s document from Bloomberg additionally reiterates that Apple is making plans a “3-D-based AR digicam for iPhones in 2020.” It additional notes that Apple has “loads of engineers” operating on an AR headset.

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