Paris-based omnichannel advertising and marketing platform Splio, which mixes advertising and marketing automation and loyalty advertising and marketing, has received the French tech startup Gowento, a cellular buyer engagement platform based in 2014. Gowento lets in firms to advertise themselves via cellular wallets, the use of present apps on customers’ smartphones.
Headquartered in France, Splio has places of work in China, Spain, Italy, Poland, and Brazil and serves greater than 500 purchasers. Neither Splio nor Gowento have introduced the acquisition worth but or some other monetary main points relating to this acquisition.
Rabye Marouene, CEO and co-founder of Gowento mentioned: “The smartphone is the principle interplay level between a logo and customers, and extra exactly its shoppers. With over 2.five million apps to be had in the marketplace and a mean of twelve apps used often in keeping with shopper, the smartphone has transform a top precedence in a logo‘s CRM technique. We constructed Gowento to reply to this problem by way of the use of apps already to be had in smartphones, comparable to Apple Pockets, Google Pay or Google Chrome and Samsung Web.“
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